TRUTH: Teenage boys are prone to excessive sweating, leading to extremely greasy hair.
PROPOSITION: Batiste Dry Shampoo is the head sweat killer in a can.
Teenage boys wouldn't be seen dead with a can of "flirty and floral", so we redesigned the packaging.
We enter the world of gaming,
tapping into gamers' hatred of "sweatiness".
A "sweat" is an unsportsmanlike
try-hard, they try so hard to win
that they sweat buckets.
Live-streamed sweat-killing spree
The Batiste bots target famously sweaty streamers, announcing their weekly hitlist on socials.
Using Snapchat's AR scanning feature, scan a can to view sweat executions. Each can is assigned a unique kill.
Batiste continue to troll sweaty streamers, delivering a can to their doors mid-stream.
Bespoke emoji for Twitch and Discord users to call out sweaty behaviour.
NPD: anti-sweat headset
Headsets make hair even sweatier and greasier. Batiste creates sweat-absorbing headband covers.
Product display in gaming stores next to highly anticipated (and highly sweaty) games.